Kristi Beck is an experienced strategist spanning across several industries, including retail media, entertainment, and management consulting. Kristi is passionate about developing framework and foundations to effectively position brands and products for accelerated scale. At Pamos, she is the Chief of Staff, guiding the business’s day-to-day strategic planning.
Kristi brings her background in brand strategy from Walmart Connect — Walmart’s retail media network — which generates over $3 billion in annual sales with more than 25% sales growth YoY, positioning the retailer’s vast capabilities to advertisers. Prior, she worked for Yardstick Management as a Senior Consultant performing workforce analysis to build efficiency and equity change strategies with brands including Comcast, Klaviyo, and MassMutual. She started her career at Playboy in brand strategy and social good, reimagining the brand in the 21st century through entertainment partnerships and special projects dedicated to the brand’s historical significance in social justice.